1. Agreement to Terms

By enrolling in Self-Publishing Incubator ("Program") and using selfpublishingincubator.com (the "Site"), you agree to be bound by these Terms of Use ("Terms") and our Privacy Policy. These documents together form the complete agreement between you and Hey Tori LLC.

If you do not agree to these Terms, do not use this site, or enroll in or use the Program.

2. Program Access & Payment

Enrollment: Self-Publishing Incubator is an 18-month guided program for quilting and craft business owners who want to publish a book. Access begins upon payment and continues for the duration of your active enrollment.

Payment Plans:

Full Payment Option: paid in full at enrollment

Monthly Option: Per month or cancel anytime once your book is complete

Auto-Renewal: If you choose the monthly payment plan, your payment will automatically renew each month on your enrollment date until you cancel. You are responsible for monitoring your payment schedule.

Payment Processing: All payments are processed securely by Stripe or PayPal. You authorize us to charge the payment method you provide. For questions about charges, contact your payment processor directly.

3. No Refunds Policy

All sales are final. Once you enroll and make payment, no refunds will be issued for any reason, including:

Early completion of your manuscript

Change of mind about the Program

Inability to complete the Program

If you are on the monthly payment plan, you may cancel your enrollment at any time, but you will not receive a refund for the current month. Your cancellation will take effect at the end of your current billing cycle.

4. Program Access & Cancellation

Active Enrollment: Your access to the Program, private portal, course materials, and support from our team (Tori, editors, and coaches) continues for as long as your account is active and in good standing.

Cancellation & Immediate Access Revocation: When you cancel your enrollment or your payment is not received, your access to the Program, private portal, and all live support ends immediately on that date. You will no longer be able to log in, access course materials, attend accountability calls, or receive coaching support.

Transition Period: After your access is revoked, you have up to 90 days to download and save:

Your manuscript drafts

Editor feedback and notes

Any templates, checklists, or materials you created during the Program

All materials are available in your dedicated Google Drive folder, which remains accessible during this 90-day window. After 90 days, all files are deleted and cannot be recovered. It is your responsibility to download and store what you need.

5. Intellectual Property Ownership

Your Manuscript: You retain full ownership of your manuscript, book, and any creative work you produce during the Program. You own all intellectual property rights to your book, including copyright. This Program does not claim any ownership of your work.

Our Course Materials: Hey Tori LLC and the Self Publishing Incubator owns all intellectual property rights to:

Course curriculum and content

Templates, checklists, and worksheets

Editing frameworks and feedback systems

Training materials and resources

All other Program materials created by our team

Restrictions: You may not:

Share, reproduce, or distribute Program materials with anyone not enrolled in the Program

Use our curriculum or templates outside of your own book project without expressed written permission

Sell, sublicense, or transfer access to Program materials to third parties

Remove copyright notices or proprietary markings from any materials

Violation: Unauthorized use or sharing of Program materials may result in immediate termination of your enrollment without refund.

6. Confidentiality & Privacy

Editorial Confidentiality: Our editing team under Hey Tori LLC and the Self Publishing Incubator will read, edit, and provide feedback on your manuscript. They are bound by confidentiality and will not share, discuss, or disclose the content of your work to anyone without your expressed written consent, except:

To fulfill their editing responsibilities within the Program

If legally required by law

For internal quality assurance purposes only

Your Responsibility: Anything you share in the private portal, group calls, or via email with our team remains your responsibility. While confidentiality is maintained, do not share sensitive personal information beyond what is necessary for the Program to support you.

7. Editors & Professional Support

The Program includes quarterly professional editing from our team:

Content Editor: Provides feedback on manuscript structure, clarity, tone, and overall flow.

Tech Editors: Specialized editors for quilting patterns (Kaitlyn Fritsch) and knitting patterns (Whitney Steen) who ensure accuracy, visual clarity, and technical precision.

Copy Editor/Proofreader: Final polishing and error correction (Melissa Strange at Top Shelf Proofreading).

Coaching & Accountability: Monthly coaching calls with our team to keep you on track, troubleshoot, and plan your launch.

Quarterly Author Meetups: Virtual gatherings with fellow SPI participants for community, networking, and shared learning.

All support ends immediately upon cancellation. You do not receive refunds for services already rendered or partially used.

8. Your Responsibilities

You agree to:

Provide accurate information upon enrollment

Maintain confidentiality regarding any proprietary methods or strategies you learn in the Program

Respect the intellectual property of our Program and all team members

Not impersonate anyone or misrepresent your affiliation with Hey Tori LLC

Use the Program solely for your own book project and business purposes

Not use the Program for illegal activities or anything that violates applicable law

Abide by all terms in your signed Participant Contract

Violations: If you violate these terms, we reserve the right to:

Suspend or terminate your enrollment immediately

Revoke access to the Program and private portal

Refuse future enrollment with no refund for remaining months

9. Limitations & Disclaimers

No Guarantee of Publication: While we provide professional support, guidance, and accountability, we cannot guarantee that your book will be published, be commercially successful, or meet specific sales targets. Publication and book sales outcomes depend on many factors outside our control.

No Legal or Financial Advice: The Program is educational in nature. We are not attorneys or accountants. Any guidance on publishing, business, or finances is not legal or professional financial advice. Always consult with qualified professionals for legal, tax, or financial decisions.

Platform & Technical Issues: The Program is hosted on FG Funnels/HighLevel. While we work to maintain reliable access, we do not guarantee 100% uptime or error-free operation. We are not liable for technical issues, server outages, or data loss due to platform issues beyond our control.

10. Email Communications

Program-Related: While you are enrolled, we will send you course reminders, coaching call reminders, and other program-related communications via email and SMS (if you opted in).

General Contact List: Upon enrollment, you are added to Hey Tori LLC's general contact email list to receive newsletters, resources, and program marketing emails. This is separate from your Program enrollment and continues even if you cancel the Program.

Opt-Out: You may unsubscribe from the general contact email list at any time by:

Clicking "unsubscribe" at the bottom of any email

Replying "STOP" to SMS messages

Emailing [email protected] with "unsubscribe" in the subject line

Program-related communications (course reminders, coaching call links) will continue as long as you are actively enrolled, regardless of your email list status. Once you cancel, you will no longer receive program communications.

11. Third-Party Service Providers

The Program operates on FG Funnels, powered by HighLevel and hosted on Google Cloud Platform. Your personal information, course progress, and files are processed by these third-party service providers according to their terms and our Data Processing Agreement.

Payment Processing: Stripe and PayPal process all payments. Your payment information is handled according to their security standards, not ours.

Data Storage: Your manuscript, edits, and materials are stored in:

FG Funnels' secure servers (for Program access)

Your Google Drive folder (for your downloads)

We have no control over these third parties' security measures beyond contractual agreements. Refer to our Privacy Policy for more information.

12. Dispute Resolution & Governing Law

These Terms are governed by the laws of the State of Michigan, without regard to its conflict of law principles.

Disputes: Any disputes arising from your enrollment or use of the Program will be handled as follows:

Good Faith Discussion: We will attempt to resolve any issue through direct communication

Escalation: If unresolved, either party may escalate to a supervisor

Final Resolution: If still unresolved after 30 days, the dispute will be subject to binding arbitration under Michigan law

You agree to submit to the exclusive jurisdiction of Michigan courts if arbitration is not successful.

No Class Actions: You agree that any dispute will be handled on an individual basis. You waive the right to participate in class action lawsuits or class arbitrations.

13. Limitation of Liability

Hey Tori LLC and all team members are not liable for:

Loss of manuscript data or edits (you are responsible for backups)

Delayed or missed editing feedback

Technical issues with FG Funnels or other platforms

Failure to reach publication or sales goals

Indirect, incidental, or consequential damages

Any claims arising from third-party services (FG Funnels, Stripe, PayPal, Google Drive)

Total Liability Cap: Our total liability to you is limited to the amount you paid for the Program.

14. Changes to These Terms

Hey Tori LLC may update these Terms at any time. Material changes will be announced via email. Your continued use of the Program after such changes constitutes acceptance of the new Terms.

15. Entire Agreement

These Terms of Use, our Privacy Policy, and your signed Participant Contract together form the entire agreement between you and Hey Tori LLC and the Self Publishing Incubator regarding your enrollment in Self-Publishing Incubator. If any provision is found to be unenforceable, the remaining provisions remain in effect.

16. Contact Us

For questions about these Terms of Use or your enrollment:

Hey Tori LLC
Self-Publishing Incubator
Royal Oak, Michigan
[email protected]

We will respond to your inquiry within 10 business days.

These Terms of Use are effective as of August 2026.